Page 15 - Buen viaje a Cuba. Revista Turística y Cultural. Edición 3. Idioma Español, 2021
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CUBA IN THE WORLD
brands in Cuba. At the same time, it is in The past two years have been especially
charge of efficiently managing the operation difficult around the world. The contraction of
of the main factories in the country, in which the spirits market, as a result of the Covid-19
we can find the aforementioned Rum Masters, pandemic, has forced many companies to
focused on maintaining the highest quality redefine their production and marketing
standards and ensuring with their experience strategies. Cuba has not been the exception,
that the tradition of manufacturing the best which is why creativity, commitment, the sense
Cuban rums is preserved. of belonging and the will to grow and diversify
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