Page 7 - Revista Buen Viaje a Cuba. Edición 4. Inglés. 2022
P. 7

OUR SPECIAL


 Rethinking                                             on the table that benefit both companies and local





                TOURISM                                 communities.

                                                        It is about working for a more sustainable tourism,
                                                        respectful of the environment and biodiversity, and
                                                        above all, inclusive.

                                                        The tourism sector is clearly recovering, because
                                                        according to information released by the UNWTO,
                                                        international tourist arrivals at the beginning of
                                                        this year doubled the level registered in 2021. This
                                                        international organization has ensured that, in
                                                        several regions of the world, arrivals already have
                                                        not only reached pre-Covid-19 pandemic levels, but
                                                        in some cases those levels have been exceeded.








































                                                        When rethinking tourism, we must consider
                                                        the realities of this moment, in which the last
                                                        travel restrictions that are still in force in some
                                                        countries are being lifted. The increase in consumer
                                                        confidence, measurable in the increase in
                                                        reservations and trips in and out of the main source
                                                        countries, will be an important engine that drives
                                                        the recovery of the sector.
                                                        This is not only good news for families, companies
                                                        and societies, it is also a sign of hope for many
                                                        millions of people around the world, in terms of
                                                        employment and opportunities.



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