Page 24 - Revista Buen Viaje a Cuba. Año 2025. No.4.WTM. English

NUESTRO ESPECIALAINABLE TOURISM
SUST

Iberostar and Gaviota

debut hotel management

model in Cuba

I Iberostar Cuba Hotels & Resorts and the Gaviota With a practical, innovative vision focused on

customer experience, this agreement reflects
Tourism Group announced an agreement to
lease the Iberostar Origin Laguna Azul Hotel,
located in the famous Varadero beach resort. the commitment to strengthening the hotel
through investments, greater operational
autonomy and strategic alliances.
This management model will boost the hotel’s
repositioning locally and internationally, aligning Iberostar Origin Laguna Azul is a five-star
it with the quality and excellence of the Iberostar all-inclusive hotel located on the beachfront.
Cuba brand and strengthening its competitiveness. It stands out for its six outdoor pools, its
The initiative involves a complete renovation of fully equipped spa with a hydrotherapy area
key areas, with facility improvements, the use of and its family vacation options with the Star
cutting-edge technology, sales optimization, more Camp activities program. Iberostar Cuba
efficient operations and a solid marketing and Hotels & Resorts is a leader in promoting a
communications strategy. Furthermore, the hotel responsible tourism model focused on caring
is firmly committed to developing the talent of its for people and the environment. It has 18
team as a fundamental pillar. 4- and 5-star hotels located in Cuba’s main
tourist destinations: in addition to Varadero,
it is also present in Havana, Trinidad, Cayo
Cruz, Cayo Ensenachos, Cayo Guillermo and
Holguín.

22