Page 10 - Revista Buen Viaje a Cuba. Año 2025. No.4.WTM. English

HOTELS

“Live the experience:

CREATE YOUR STORY”

T he Gran Caribe Hotel Group has presented As part of the program, participants made
prospecting visits to hotels in Havana and Varadero
its new communications campaign: “Live
the experience: CREATE YOUR STORY,”
facilities. During the visits, they recognized the
developed in collaboration with the Higher to experience firsthand the quality of services and
Institute of Design of Havana. The campaign dedication of the staff as a fundamental pillar of
seeks to position Gran Caribe as a creator of the tourism experience the group offers.
unique experiences through a strategy focused
on authenticity, human interaction and sensorial At the closing ceremony, it was also announced
narrative, transcending the traditional concept of that the second edition of the Gran Caribe
accommodation. Experiences event will be held in 2026 at the
Jardines del Rey tourist destination and will
The announcement was made during the closing feature an expanded program and even more
ceremony of the first edition of the Gran Caribe diverse participation of international tourism
Experiences event, held from October 22 to industry players.
25 in Havana and Varadero. During the event, www.grancaribehotels.com
presentations were made by the Meliá, Iberostar,
Blue Diamond, Blau, NH, ROC, Barceló and the host
chain, which allowed for the alignment of visions
and the presentation of new developments in the
Cuban tourism product. The central workshop
facilitated meetings between international
operators, travel agencies and representatives of
the hotel group to design packages in line with the
current demands of global tourists.

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