Page 17 - Revista Buen Viaje a Cuba. Año 2025. No.4.WTM. English

HOTELS

Added to this is the possibility of having the
renewed website of the travel agency Gaviota Tours,
more intuitive and functional, allowing for efficient
management of accommodation, excursion and
transfer reservations. Meanwhile, Gaviota Pro, the
professional portal for tour operators, agents and
communicators, will facilitate access to promotional
materials and exclusive benefits.

These initiatives strengthen Cayo Santa María’s
digital infrastructure and bring it closer to full
compliance with the Smart Tourism Destination
model, supported by more than 260 international
indicators and successfully applied in destinations
such as Benidorm (Spain), Medellín (Colombia)

This assessment allows it to move steadily toward and Tequila (Mexico). “The true value of the Smart
certification as a Smart Tourism Destination, a Tourism Destination model lies in the efficiency
proposal that had previously been explored in Cayo achieved thanks to its tools,” said Pavel J. Pavón,
Largo del Sur, where work and progress continue to head of the Department of Sustainable Tourism
be made. Destinations at the Cuban Ministry of Tourism.

Among the main developments in Cayo Santa With Cayo Santa María leading this transformation,
María is the inauguration of the Smart Tourism Cuba is positioning itself at the forefront of smart
Office: a pioneering tool that allows real-time tourism in the Caribbean, investing in a model
monitoring of essential services to improve the aimed at enriching the experience of today’s
destination’s management. travelers.

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